In the past decade, millennials have become the “most researched generation in history.” They stormed the generational field with their vast knowledge and willingness to adopt an array of new technologies and social media, encouraging marketers to decode the best Gen Y communication tactics. Millennials are trailblazers in new media, but their haughty, technological reign…
Move over millennials. Tech-savvy boomers are here to stay.
Millennials are receiving a lot of attention these days. They’re reportedly self-centered, entitled and can’t survive without technology. And while Facebook usage is waning among the generation thanks to instant-gratification platforms such as Snapchat, what about older generations? Both of my grandmothers – proud baby boomers – are on Facebook, use a computer daily and…