Tag Archives: shopper marketing

Back-To-School

Back-To-School

Back-to-School Shoppers Plan to Purchase As the new school year kicks into high gear for most of the country, parents and students will find a changing shopping landscape. No longer are they racing to retail stores without a plan for braving the crowd days before the school year starts. Digitally-driven brick and mortar purchases are…

Connecting With Shoppers In-Aisle Via Mobile

  How do brands break through the “cluttered” digital and “uncluttered” retail environment? The concept of a “clean” store has been around for a decade. The idea suggests that consumers, in a desire to have a more pleasurable shopping experience, are a looking for uncluttered, clearly labeled aisles and products. They are looking for promotions…

For the Love of Cereal?

Cereal is a mainstay of the American diet. Since the introduction of cereal in the 20th century, which evolved from oatmeal and granola, we’ve been enjoying this simple, ready-to-eat meal around our breakfast tables…. and in the evening, as a quick, it’s just me and I don’t want to clean dishes, dinner solution… and as…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Social Media, Branding Superhero

Inc. Magazine recently featured a post about whether social media is more advertising or PR. The author believes that social media can be either, depending on a marketer’s goals or objectives. My Millennial opinion: Social media is its own entity. PR is message and communication management, a key aspect of social media. Advertising is focused…

From the Westside: Fresh & Easy Exits US Market

It comes as no surprise to many retail watchers that British parent company Tesco announced this morning that it will attempt to sell all 200 Fresh & Easy stores, located in California, Arizona and Nevada. Incredibly, the chain did not make any money during its 5-year duration in the US. It’s an unfortunate situation for…

Social Media’s March Madness

The Superbowl may have commercials, but March Madness is nipping at its heels with social media, thanks the medium’s ability to attract and interact with a broad range of consumers – and a lot of them. Nielsen’s 2012 Year in Sports revealed that among 18-49 year olds, 99 percent of sports events were viewed on…