Tag Archives: P&G

P&G Shifting to a Less is More Strategy

P&G Shifting to a Less is More Strategy

Earlier this month Proctor & Gamble (P&G) announced that it would be cutting more than half its brands, a drastic shift  in strategy for the world’s largest consumer-products company. In the past, the company obtained brand after brand, even within the same category to ensure a hefty percentage of shelf space and leverage for consumers’…