Tag Archives: mobile

The Topline: Mobile FirstLook Summit

The Topline: Mobile FirstLook Summit

As mobile devices continue to capture both a greater percentage of sales and consumer’s daily attention, it is critical for brands to continue their investment in mobile. At last month’s Mobile Firstlook conference, leaders in the digital and mobile space shared their views on mobile strategy, case studies, key learnings, results and their evolving approach within…

The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

  Last month a few of us from TPN had the chance to attend an all Omnicom agency summit called Emerge: Partner Sm(art).  Emerge focused on digital trends and creating more impactful marketing programs through partnerships with industry thought leaders like Google, Facebook, Twitter, Salesforce, Vice and Yahoo!.  Knowing it’s hard to get away from the desk for two days,…

APPtitude: Candy Crush Saga

Background Candy Crush Saga is an addictively simple game that challenges players to match three or more pieces of candy in a row.  That’s it…well except for the seemingly never-ending number of levels (as of now, there are 385).  Further, the game has integrated pay-to-play technology that allows users to make in-app purchases to continue…