Tag Archives: March Madness

It’s Been a Mad March 2015, Baby!

It’s Been a Mad March 2015, Baby!

As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of…

It’s a Mad, Mad, Mad, Mad March!

We are in the thick of it, folks. March Madness 2014 is here and has taken over. Brands and marketers are vying for consumers’ attention and dollars even more than before, because let’s be honest. The NCAA Championship is the most broadly appealing, engaging and exciting of all American sport championships. You have alumni, families,…

Social Media’s March Madness

The Superbowl may have commercials, but March Madness is nipping at its heels with social media, thanks the medium’s ability to attract and interact with a broad range of consumers – and a lot of them. Nielsen’s 2012 Year in Sports revealed that among 18-49 year olds, 99 percent of sports events were viewed on…