Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study.

Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than last year (see graph below), providing a huge opportunity for marketers to influence their plans – especially if millennials are trying to impress a new special someone.

Further, 21 percent of millennials plan to stay home and cook a special meal this Valentine’s Day. As notorious foodies who are always online, millennials will be hunting down new meal inspirations across social media and the web. Grocery retailers and online brands should be targeting this generation as they plan for their night in.

While 29 percent of millennials do plan on going out for a meal, those staying in, including myself, won’t have to make a last-minute reservation or spend an arm and a leg on food. Maybe it’s me, but I think millennials may be on to something.

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Source: TPN Seasonal Pulse, New Year 2014

For more information regarding TPN and our Seasonal Pulse findings, please visit www.tpnretail.com.

Give and Take in the Millennial Generation

I once had a manager tell me that it was my job to make her look good and her job to make me look good – somewhat of a shocking statement for me, a newbie to the workforce, to hear.

But as I quickly found out, this philosophy is all about give and take, and finding a balance between the two; something, Adam Grant, award-winning tenured professor at the University of Pennsylvania’s Wharton School, talks about in his book, Give and Take.

If you’re anything like me, your mornings go something like this: rush out the door, grab a latte on the way to work and catch up on the latest news (via iPhone) along the way. Yesterday morning was like any other, but I did manage to capture a few minutes of the Today Show before beginning my commute.

The show featured Grant, a few highlights of his book and the research he’s done on the power of giving to get ahead in business. He highlights a shift in the business mindset, leading to better development of leadership through collaboration and networking, a shift from focusing success drivers on hard work, talent and essentially, luck, to a dependence on how people interact with others.

Which takes me back to my first point about give and take and what Grant is telling us: Business relationships in the Millennial generation are not “you do this, I’ll take credit.” Rather, they are about giving credit where credit is due, working hard and earning time to relax with a little karaoke to build stronger relationships with co-workers.

 

Feature Photo Credit: Stephen Huneck