I wouldn’t be surprised if you have never heard of KITH, and in the likelihood that you haven’t, consider this a short introduction to one of the most innovative and hottest streetwear brands that is redefining the sneaker industry.
It’s founder, Ronnie Fieg, is transcending the industry by carefully crafting his products and retail landscape to be indicative of what consumers find relatable, exciting, and motivating to be apart of. He has disposed of the typical seasonal calendar and rather created a 365-day invitation to product offerings and rotating retail format that keeps consumers engaged, surprised and delighted.
Specifically, his store format, located in New York City, is of particular intrigue as it includes one-third product offering while functioning as one-third art gallery and one-third ice cream/cereal bar (awesome). The use of purposeful digital integration, experiential components, and an ever-changing product offering to limit complacency and drive continual store visits makes this a must-study for innovative store formats of the future. Ronnie certainly has my interest and I promise that next time I’m in New York I’ll be taking a visit to KITH, as should you.
Written by: Brad Sauchak, TPN Associate Planner