Tag Archives: Commerce

Finding Humanity In An Era Of Change

Finding Humanity In An Era Of Change

A perspective from Cannes 2018 By Sharon Love – CEO, TPN   Awards for Creativity. Big data. Provocative speakers. Branded beaches. Yachts, parties, concerts, and rose… Some aspects have remained the same over time but the annual Cannes Lions Festival of Creativity has definitely undergone some change—even in the four short years I’ve attended. Beyond…

Amazon Wants to Own Your Home

In the past several years Amazon has moved from your desktop to your mobile to your home speaker to your home broadly and now to your front door. Amazon is buying smart doorbell maker Ring for a reported $1 billion. The move makes perfect sense as: Amazon continues to play a massive role in the smart…

Using AI to Provide Shoppers With Guidance & Personalization

Artificial Intelligence is now being used by B&M retailers for everything from supply chain management to personalized apparel recommendations. Knowing that shoppers want guidance and personalization, smart retailers are using AI engines to create style pairings for shoppers, while also factoring things in like inventory levels and seasons. Then, these pairings can easily be applied…

What We Expect to See From Amazon in 2018

At this point, its clear that Amazon has become more than just another e-commerce company that we all shop from. They are also a digital content provider, research destination and marketing channel. And, with their first brick and mortar opening to the public earlier this week, their bigger step into grocery last year and other recent…

Meet Me Where I Am

Technology and e-commerce have contributed to a monumental shake-up in shopping behavior. Shopping is no longer a deliberate, compartmentalized, discrete act. Today it’s something much different. It’s spontaneous, deconstructed, and integrated into the flow of everyday life. We are seeing more and more retailers with new store formats, new models and new ways of engaging…

Why I don’t believe in “The Retail Apocalypse”

So much is being written about a “retail apocalypse” and many spent 2017 talking about the death of brick and mortar. However, despite what pessimists might say, shoppers and data are telling us a slightly different story and the stats just don’t support such a doom and gloom situation… 4,080 net new stores opened in 2017…

Maybe The Best Brand You Haven’t Heard Of… Yet.

I wouldn’t be surprised if you have never heard of KITH, and in the likelihood that you haven’t, consider this a short introduction to one of the most innovative and hottest streetwear brands that is redefining the sneaker industry. It’s founder, Ronnie Fieg, is transcending the industry by carefully crafting his products and retail landscape…

Digital & Social Content Predictions for 2018

Digital and social content changes quickly! Brands must ensure their content is evolving just as quickly to meet consumer demand. We’ve been looking at the major trends. Here’s what you can expect to see: VIDEO DOMINATES Did you know that in 2017, 90% of all social content shared by consumers was video?1 Video must be woven…

The Changing Face of Online Ads

TPN’s Digital Marketing and Commerce team keep a constant eye on innovation to keep our agency and clients informed. Earlier this summer, we highlighted the latest news and trends surrounding online video ad content and viewing. In an ever-changing shopping landscape where consumers are making more and more purchases outside of the store, it is…