Tag Archives: business

What Does a Yawn Get You These Days?

What Does a Yawn Get You These Days?

A cup of coffee. Yes, a yawn can “buy” you a cup of coffee. A campaign from Dutch coffee company Douwe Egberts uses a gussied-up coffee vending machine with facial recognition software to dole out free cups of coffee to weary airport travelers in need of a pick-me-up, all for the cost of a yawn.…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Nordstrom Explores Pinterest In-Store

Most brands and retailers these days utilize the image-cataloging social network Pinterest to drive awareness and engagement. Department store, Nordstrom, is taking cues from Pinterest in a trial initiative. According to Bloomberg Businessweek: In March, the department store chain started marking its “most-pinned” products from Pinterest with little “P” logos at two stores near its…

Social Media, Branding Superhero

Inc. Magazine recently featured a post about whether social media is more advertising or PR. The author believes that social media can be either, depending on a marketer’s goals or objectives. My Millennial opinion: Social media is its own entity. PR is message and communication management, a key aspect of social media. Advertising is focused…

Give and Take in the Millennial Generation

I once had a manager tell me that it was my job to make her look good and her job to make me look good – somewhat of a shocking statement for me, a newbie to the workforce, to hear. But as I quickly found out, this philosophy is all about give and take, and…