Tag Archives: brands

Finding Humanity In An Era Of Change

Finding Humanity In An Era Of Change

A perspective from Cannes 2018 By Sharon Love – CEO, TPN   Awards for Creativity. Big data. Provocative speakers. Branded beaches. Yachts, parties, concerts, and rose… Some aspects have remained the same over time but the annual Cannes Lions Festival of Creativity has definitely undergone some change—even in the four short years I’ve attended. Beyond…

P&G Shifting to a Less is More Strategy

Earlier this month Proctor & Gamble (P&G) announced that it would be cutting more than half its brands, a drastic shift  in strategy for the world’s largest consumer-products company. In the past, the company obtained brand after brand, even within the same category to ensure a hefty percentage of shelf space and leverage for consumers’…

PSA for Life Jackets Feels Hauntingly Real

With the coming of Spring and Summer, the weather warms up and folks will be looking to cool off with trips to the beach or to the lake. The teaser above for CLM BBDO’s A Trip out to Sea PSA for Guy Cotten, a French marine equipment and clothing brand, will make you think twice…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

Pew Research Center: 72% of Online Adults Use Social Networks

A new study by the Pew Research Center found that 72% of online adults use social networking sites.  For users 65 or older, there has been a 30% increase in social media use from four years ago.  And while younger online adults ages 18-29 still lead the way for social networking use, older users are…

APPtitude: Candy Crush Saga

Background Candy Crush Saga is an addictively simple game that challenges players to match three or more pieces of candy in a row.  That’s it…well except for the seemingly never-ending number of levels (as of now, there are 385).  Further, the game has integrated pay-to-play technology that allows users to make in-app purchases to continue…

Introducing “APPtitude”

As of June 2013, there were 900,000 apps available in the iTunes app store. So how is it possible to know which apps can help drive marketing efforts and which are a waste of time? The answer: “APPtitude” — a new feature by TPN’s Millennial Minute that will highlight the latest and greatest apps, app…

Social Media’s March Madness

The Superbowl may have commercials, but March Madness is nipping at its heels with social media, thanks the medium’s ability to attract and interact with a broad range of consumers – and a lot of them. Nielsen’s 2012 Year in Sports revealed that among 18-49 year olds, 99 percent of sports events were viewed on…