Tag Archives: 2014

Valentine’s Day Gets a Facelift

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Brands Bring Their “A” Game to the Big Game

The Super Bowl has evolved from an NFL championship game for diehard fans to an American event that appeals to everyone, even if your team didn’t make it to the big dance. It’s become a time for socializing with family and friends for people of all genders, races, ages and socio-economic backgrounds. And let’s not…

Social Media’s March Madness

The Superbowl may have commercials, but March Madness is nipping at its heels with social media, thanks the medium’s ability to attract and interact with a broad range of consumers – and a lot of them. Nielsen’s 2012 Year in Sports revealed that among 18-49 year olds, 99 percent of sports events were viewed on…