Tag Archives: 2013

2013: The Year of Deal-Seeking

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…

For the Love of Cereal?

Cereal is a mainstay of the American diet. Since the introduction of cereal in the 20th century, which evolved from oatmeal and granola, we’ve been enjoying this simple, ready-to-eat meal around our breakfast tables…. and in the evening, as a quick, it’s just me and I don’t want to clean dishes, dinner solution… and as…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Nordstrom Explores Pinterest In-Store

Most brands and retailers these days utilize the image-cataloging social network Pinterest to drive awareness and engagement. Department store, Nordstrom, is taking cues from Pinterest in a trial initiative. According to Bloomberg Businessweek: In March, the department store chain started marking its “most-pinned” products from Pinterest with little “P” logos at two stores near its…

From the Westside: Fresh & Easy Exits US Market

It comes as no surprise to many retail watchers that British parent company Tesco announced this morning that it will attempt to sell all 200 Fresh & Easy stores, located in California, Arizona and Nevada. Incredibly, the chain did not make any money during its 5-year duration in the US. It’s an unfortunate situation for…

Social Media’s March Madness

The Superbowl may have commercials, but March Madness is nipping at its heels with social media, thanks the medium’s ability to attract and interact with a broad range of consumers – and a lot of them. Nielsen’s 2012 Year in Sports revealed that among 18-49 year olds, 99 percent of sports events were viewed on…