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Jamba Juice Joins The Digital Wallet Party

Jamba Juice Joins The Digital Wallet Party

Looks like we have another retailer joining in letting customers pay with their digital wallet — Jamba Juice. The smoothie retailer is now allowing customers to purchase with Android Pay, making things every faster and more convenient for thirsty consumers. The system also sends promotions and tracks gift cards. What’s particularly smart about Jamba Juice’s activation is that…

A More Digital Grocery Shopping Experience

When it comes to buying groceries, consumers need and want specific experiences. They are always looking for ways to make their shopping easier and more convenient, but it can be difficult to find the right foods and ingredients to maintain a healthy lifestyle. For the 15 million Americans with food allergies, or those clean-eaters who…

A Force of Nature: The Nike Free Stride Experience

Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…

Heineken’s Marketing is on a Roll

Heineken was recently announced as the winner of 2015’s creative marketer of the year award. Mobile has been the key to the brand’s success in its recent campaigns. They have gained most of their learnings from their mobile experience. Heineken’s holiday campaign “Spark My Party” asked fans to tweet the hashtag #SparkMyParty to its Twitter…

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

Getty Images Gives In To The Inevitable

Joining the likes of the music industry leaders and the tv studios showrunners who have ceased their fight against the sharing of their content on such sites as YouTube and Facebook, Getty images has announced that they are no longer going to legally challenge non-commercial use of their images on social media, but instead will…

#RTM: Is Anyone Listening?

Ah, Oscar Season. Tuxedos. Gowns. Borrowed jewelry. War rooms. Tweets. What used to be simple television events are now coined RTM (Real Time Marketing) experiences — opportunities for brands to flex their social and content muscle during highly visible programming. The question though is that besides the Twitterati and us marketers… is anyone really listening? Right now,…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

NRF 2014

NRF 2014 “Jeff Bezos is out innovating the rest of the retail industry put together. It is time to innovate or die.” — Jeff Roster, Gartner This year’s NRF drew the largest attendance to date. Over 30,000 participants from all over the world travelled to NYC to discuss retail trends, innovative tech solutions and set the…