social media articles

PSA for Life Jackets Feels Hauntingly Real

PSA for Life Jackets Feels Hauntingly Real

With the coming of Spring and Summer, the weather warms up and folks will be looking to cool off with trips to the beach or to the lake. The teaser above for CLM BBDO’s A Trip out to Sea PSA for Guy Cotten, a French marine equipment and clothing brand, will make you think twice…

It’s a Mad, Mad, Mad, Mad March!

We are in the thick of it, folks. March Madness 2014 is here and has taken over. Brands and marketers are vying for consumers’ attention and dollars even more than before, because let’s be honest. The NCAA Championship is the most broadly appealing, engaging and exciting of all American sport championships. You have alumni, families,…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

Move over millennials. Tech-savvy boomers are here to stay.

Millennials are receiving a lot of attention these days.  They’re reportedly self-centered, entitled and can’t survive without technology.  And while Facebook usage is waning among the generation thanks to instant-gratification platforms such as Snapchat, what about older generations? Both of my grandmothers – proud baby boomers – are on Facebook, use a computer daily and…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Facebook To Launch Game Changing Video Option

Facebook has been beta testing an autoplay video feature for users’ Newsfeed recently. If adopted, this could create a whole new ad platform for marketers, creating virtual commercials that would run side by side with your friends’ daily updates and pictures of funny cats. Adweek continues: Facebook is tip-toeing into a potentially disruptive new digital…

PHOTOS: TPN Chicago Hosts First Google Glass MeetUp

TPN Chicago’s Manolo Almagro and Brad Kleinman hosted a Google Glass MeetUp on Tuesday, Aug. 20, giving Glass enthusiasts a chance to discuss the technology, and for many, use Glass for the first time.  Attendees came from various backgrounds including healthcare, fitness, marketing, retail, technology and media, creating lively discussion about the implications of wearable…

Pew Research Center: 72% of Online Adults Use Social Networks

A new study by the Pew Research Center found that 72% of online adults use social networking sites.  For users 65 or older, there has been a 30% increase in social media use from four years ago.  And while younger online adults ages 18-29 still lead the way for social networking use, older users are…

Amazon Pins Its Hopes On New Style Wishlist

Amazon looks to be taking on Pinterest in a head-on match-up that will let consumers set up and buy directly from their wishlists: Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.” It’s a more attractive, image-heavy website where consumers can save, share and discover…