shopping articles

The Pinterest Black Friday Reveal

The Pinterest Black Friday Reveal

As we enter the initial push for the holidays (just as we’re coming down from our Halloween sugar high), retailers are getting shoppers geared up for Black Friday even earlier this year thanks to Pinterest. Home Improvement retailer Lowes is teasing its Black Friday deals in October on a dedicated Black Friday board with silhouettes…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…

PHOTOS: TPN Chicago Hosts First Google Glass MeetUp

TPN Chicago’s Manolo Almagro and Brad Kleinman hosted a Google Glass MeetUp on Tuesday, Aug. 20, giving Glass enthusiasts a chance to discuss the technology, and for many, use Glass for the first time.  Attendees came from various backgrounds including healthcare, fitness, marketing, retail, technology and media, creating lively discussion about the implications of wearable…

Stop Shopping and Start Hunting

Online shopping just reached a whole new level — thehunt.com is a new website consisting of a community that ‘thrives on helping each other find the items they’re looking for’. All you need is to post a photo with a few details, and a group of hunters adds links to where you can buy it,…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Nordstrom Explores Pinterest In-Store

Most brands and retailers these days utilize the image-cataloging social network Pinterest to drive awareness and engagement. Department store, Nordstrom, is taking cues from Pinterest in a trial initiative. According to Bloomberg Businessweek: In March, the department store chain started marking its “most-pinned” products from Pinterest with little “P” logos at two stores near its…

A Shopper is not JUST a Shopper

Shopper Is Only Part of the Story The notion of shopper marketing has dramatically changed….and, has thrived in helping brands guide shoppers through a new dynamic retail, helping them make decisions in a world of blurring value provided by retailers and freedom of ecommerce and mobile. But looking at, inside and around the shopper is no longer…