retail articles

Your Own Personal Retail

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

Amazon vs. Walmart: Summer Showdown

Amazon has done it again. Just when we thought they couldn’t bring us anything better than free two-day shipping, they are delivering us with Black Friday in July… and, promising even better deals! To celebrate its 20th anniversary, Amazon announced July 15th as “Prime Day”. Let the countdown to midnight begin! The “Lightning Deals”, exclusive to Prime…

Special Delivery! The Rise of the Box

Special Delivery! Subscription-based retail delights both customers and brands. Customers are often on autopilot when it comes to shopping for their weekly staples. Both traditional brick-and-mortar and online retail giants are great at providing customers easy access to the things that are regularly on their shopping lists. Shopping, however, isn’t just utilitarian for some. For…

A Force of Nature: The Nike Free Stride Experience

Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…

Canadians Probably Expected More from Target

With over $2 billion in cumulative losses over the past few quarters, Target has announced it will be pulling out of the Canadian market altogether. This decision follows a careful review of all the retailer’s options in the country and the subsequent realization that none would realistically return Target Canada to profitability until 2021. In addition to…

Shopping: Men Vs Women

In a recent story in The Future of Commerce, Amy Hatch writes about the “Myth of the Mansumer”, a study surveyed of 1,700+ consumers that highlighted the how the differences of shopping habits between men and women are “virtually non-existent”. The main culprit in driving the lack of difference: technology. Over the last few years, many retailers have worked to…

Zappos Pops Up in Vegas

While some techies might think the most exciting time to be in Vegas is now, during CES, we were there last month as well and ventured into another type of Vegas spectacle, a pop-up retail experience brought to shoppers by Zappos. The store took over an old casino space off of Fremont Street in “old…

Starbucks: Premium Coffee & iBeacons

Starbucks has announced a plan to begin using Apple’s iBeacons in its premium coffee stores next year to blend the retailer’s focus on mobile with its upscale lines of java. The iBeacons will be coming to the premium Roastery and Tasting Rooms to give customers access to information about their coffee via Bluetooth technology on their…

P&G Shifting to a Less is More Strategy

Earlier this month Proctor & Gamble (P&G) announced that it would be cutting more than half its brands, a drastic shift  in strategy for the world’s largest consumer-products company. In the past, the company obtained brand after brand, even within the same category to ensure a hefty percentage of shelf space and leverage for consumers’…