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Amazon Fire Phone Unveiled

Amazon Fire Phone Unveiled

Amazon took its first steps into the ever-evoling smart phone battlegrounds last week with its introduction of the Amazon Fire Phone. A natural progression into this field, for sure, as an extension of its Kindle Fire and Fire TV, but is Amazon really going to be the next big contender in the smart phone world?…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

The Retail Update: New York City

I’m not a native New Yorker nor have I been living in this city for a very long time.  I still gawk at tall buildings and think “street-cart hot dogs” are an acceptable snack.  As a marketer, I also get excited every time I stumble upon a staged PR or experiental marketing experience.  But as…

Men outpace women … in mobile purchases

According to a report from SeeWhy, 22.2 percent of men have made a purchase on their smartphone compared to 18.2 percent of women. Men tend to be more research intensive, and read reviews, but then make a purchase when they are satisfied with the price point they find. This shopping behavior is supported nicely with a mobile…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

PHOTOS: TPN Chicago Hosts First Google Glass MeetUp

TPN Chicago’s Manolo Almagro and Brad Kleinman hosted a Google Glass MeetUp on Tuesday, Aug. 20, giving Glass enthusiasts a chance to discuss the technology, and for many, use Glass for the first time.  Attendees came from various backgrounds including healthcare, fitness, marketing, retail, technology and media, creating lively discussion about the implications of wearable…

APPtitude: Candy Crush Saga

Background Candy Crush Saga is an addictively simple game that challenges players to match three or more pieces of candy in a row.  That’s it…well except for the seemingly never-ending number of levels (as of now, there are 385).  Further, the game has integrated pay-to-play technology that allows users to make in-app purchases to continue…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Introducing “APPtitude”

As of June 2013, there were 900,000 apps available in the iTunes app store. So how is it possible to know which apps can help drive marketing efforts and which are a waste of time? The answer: “APPtitude” — a new feature by TPN’s Millennial Minute that will highlight the latest and greatest apps, app…