Insights articles

Is Big Data Producing Better Insights?

Is Big Data Producing Better Insights?

As we find ourselves in the era of Big Data, are we getting better insights? CEO of retail-marketing agency, TPN, Sharon Love, explores the expanding role of big data in developing insights and the blurring of the basic definition of what makes an insight, an insight in her latest Hub Magazine write-up: http://www.hubmagazine.com/2013/05/down-to-earth/