innovation articles

Minority Report Style Advertising One Step Closer To Reality

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

Digital Advertising Predicted To Surpass TV

“Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…

Payment is All in the Wrist at Austin City Limits 2014

The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

I’m Passionate about Paint. Wait… what?

You might not think of paint as a passion play. And, you’d probably think of it as a fairly low-involvement category until you need it and then it can become very complex and confusing. You spend hours trying to figure out the difference between brands, types and raise questions like, “Should I go with Dove Wing…

Moms Reinvent A Category

As a new mom, I’m as sleep deprived and time starved as they come. However, one thing I have made time for is making my son’s food. You can call me California new-wave crazy, but count me among many other moms who want to know exactly what I’m feeding my baby. If  there’s something on…

Robot Retail

Kiosks and mobile trucks are popping up everywhere making products even more readily available to consumers. Not only does this phenomenon create a world of opportunity for new businesses to advertise their flagship locations, it also offers small businesses without expensive storefronts the chance to level the playing field. Have we become too lazy to…

Can I get a hearing aid if I don’t need one?

My grandfather came over Sunday and while visiting, he was thrilled to show me a new toy of his. I was waiting for him to pull out a tool or show me a car accessory. What he revealed was something I didn’t know existed—a hearing aid in sync with his iPhone. He picked up his…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…