grocery articles

Shopper Marketing and Baseball: The Gold Standard

Shopper Marketing and Baseball: The Gold Standard

Baseball fans know that a Perfect Game is every pitchers dream.  Only 23 major league pitchers have accomplished this feat.  There’s an equally elusive feat in the world of shopper marketing: Perfect Compliance. Recently, our team was doing store walks with our client and stumbled upon a pallet we had designed.   The in-store execution didn’t…

Peapod reimagines itself again…and again

As you can imagine, I have a fascination with anything that takes retail into fresh new territories. One company I’ve always admired is Peapod. The online grocery delivery service reimagined retail with its debut in 1989 – way back in the day, when modems were newfangled devices and AOL was the craze. They weren’t the…

The Power of Packaging

I ran to the grocery store the other day for a quick trip, mainly for foodstuffs. On my way to the milk cooler, I cut through the detergent aisle … and suddenly found myself putting a bottle of fabric softener in my cart. And I really didn’t need fabric softener. So why?   It was…

"Man Aisle?"

A “Man Aisle” in the grocery store? Of late, we have man caves, man-scaping, the encouragement to “man up”; why not their own aisle in the grocery store? Well, Westside Market in NYC agrees! They just launched “the city’s first “man aisle” — a portion of the store dedicated to facilitate a dude’s otherwise arduous trip to the grocery…