Digital articles

The #brandbowl

The #brandbowl

The Super Bowl. The one day of the year we don’t set our DVRs. Instead of fast-forwarding through the commercials, we’re glued to the TV to capture every second. We pay a lot of attention to the major players on the big screen, but now so much of Super Bowl engagement is occurring on much…

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

Digital Advertising Predicted To Surpass TV

“Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…

Payment is All in the Wrist at Austin City Limits 2014

The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Facebook To Launch Game Changing Video Option

Facebook has been beta testing an autoplay video feature for users’ Newsfeed recently. If adopted, this could create a whole new ad platform for marketers, creating virtual commercials that would run side by side with your friends’ daily updates and pictures of funny cats. Adweek continues: Facebook is tip-toeing into a potentially disruptive new digital…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…