apps articles

APPtitude: Candy Crush Saga

APPtitude: Candy Crush Saga

Background Candy Crush Saga is an addictively simple game that challenges players to match three or more pieces of candy in a row.  That’s it…well except for the seemingly never-ending number of levels (as of now, there are 385).  Further, the game has integrated pay-to-play technology that allows users to make in-app purchases to continue…

Introducing “APPtitude”

As of June 2013, there were 900,000 apps available in the iTunes app store. So how is it possible to know which apps can help drive marketing efforts and which are a waste of time? The answer: “APPtitude” — a new feature by TPN’s Millennial Minute that will highlight the latest and greatest apps, app…

Another App to Help Shoppers

Kroger has introduced a loyalty card mobile application that lets users download coupons, renew prescriptions and get discounts at checkout. The new version of the app also has features for creating shopping lists, viewing advertisements and keeping track of fuel discount points. Kroger joins other major retailers, such as Target, Marsh, Wal-Mart and Meijer, in…

Out of the wallet and into the phone

My shoulders sag a bit every time I’m offered the chance to join a reward program that involves scribbling out my information on a paper form or being handed a plastic loyalty card or paper-punch card.  Aren’t we well into the 21st century at this point?  Better to offer nothing to your customer than another rewards…