Yesterday, 7-Eleven and IRI (Information Resources, Inc. — the global leader in innovative solutions and services for consumer and retailer companies) announced the launch of 7-Eleven’s new Next Generation™ solution, allowing 7-Eleven “faster access and more granular insight” to what 7-Eleven consumers are buying.
As pointed out in the recent press release from IRI:
This new solution will help ensure 7-Eleven and subscribing manufacturer partners work from a “single version of the truth” for such things as identical basket-level transaction data, promotion optimization, trip-mission segments, store segmentation, same store and time-of-day information. This approach will facilitate collaboration and accelerate return on investment for joint activities.
7-Eleven is the first convenience retailer to share basket-level transaction data with its partners through this program. By sharing insights, the retailer and manufacturers will be able to drill down to more detail about the 7 million shoppers coming through its doors and be able to create custom programs based on the data.
I’m looking forward to watching 7-Eleven as they continue to innovate and lead the industry in finding new, unique ways to reach, engage and truly build a dialog with their consumers and shoppers.