2013 articles

The Store Of The Future, Today?

The Store Of The Future, Today?

AT&T has launched a new flagship store in Chicago that is taking the lead in bringing digital innovation to brick & mortar retail. Adweek details the changes from a typical shopping experience: The highly stylized space, which opened last fall, looks more like an art museum than a store, but it’s hardly a bore—there’s plenty…

What’s In A Name?

Or more to the point, what’s in a brand name? As a marketing experiment with real world consequences, we’re about to find out when Hostess Brands returns out of bankruptcy with a new owner in August 2013. When Hostess first closed their bakeries last November, connoisseurs of baked dessert goods unleashed much sound and fury…

Social Media, Branding Superhero

Inc. Magazine recently featured a post about whether social media is more advertising or PR. The author believes that social media can be either, depending on a marketer’s goals or objectives. My Millennial opinion: Social media is its own entity. PR is message and communication management, a key aspect of social media. Advertising is focused…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…

From the Westside: Fast Food…delivered?

Taking the corporate slogan “Have It Your Way” to extremes, a Burger King franchise in Glendale, CA, is now delivering food directly to consumers. While similar delivery programs exist in Miami, Washington and Houston, this is the first franchise in the state of California to offer delivery. Taking cues from the pizza delivery model, the…

From the Westside: Fresh & Easy Exits US Market

It comes as no surprise to many retail watchers that British parent company Tesco announced this morning that it will attempt to sell all 200 Fresh & Easy stores, located in California, Arizona and Nevada. Incredibly, the chain did not make any money during its 5-year duration in the US. It’s an unfortunate situation for…

Digital Magazine Ad Standards Imminent

One of the biggest reasons that marketers haven’t made a big push toward mobile media yet is the lack of standards for the relatively new format of tablet magazines. But all of that may be on the verge of changing, as AdWeek explains: In the three years since consumers got their hands on Apple’s first…

Give and Take in the Millennial Generation

I once had a manager tell me that it was my job to make her look good and her job to make me look good – somewhat of a shocking statement for me, a newbie to the workforce, to hear. But as I quickly found out, this philosophy is all about give and take, and…