CES 2018: More Connected Than Ever

Another successful CES is wrapping up and it did not disappoint.

While there were no major announcements this year, the event truly wowed and delivered more of everything: more speed due to 5G, more screens that fit in every space imaginable, more content to view, more ways to capture images, more ways to power devices, more ways to connect the online and offline worlds, the ability to understand more about you and the ability to automate tasks, like driving, so you have MORE time to do meaningful things.

In 2017, the big news was connected everything and the rise of Alexa. This year was a coming out party for Voice command. Whether its Alexa, Google, Bixby, Cortana or Siri you can magically talk to almost everything now in order to get information, get things done without the touch of a finger and instantly buy.

There was not one tech introduction that felt incredibly breakthrough. But, there were definite improvements and builds on past developments. As a marketer (and as a mom), its exciting to see more technology for the connected life. ARTIFICIALLY intelligent things are truly going to change our lives—how we do things, how we communicate, how we shop/buy. And, it gives us as marketers more ways to constantly connect with consumers and move them to engage or buy brands. From connected fridges to speakers—the route to reach consumers is becoming more complex and we have to be mindful of communicating to both the machine and the consumer in meaningful ways. A few examples…

Kohler Konnect – More from your bathroom

KOHLER Konnect, a new platform and suite of smart fixtures that can interact with owners through voice commands, adapt to user preferences and collect data to provide valuable water usage feedback. “When people talk about smart homes, they always leave out the bathroom,” Kohler innovation practices director David Funk explained. “We wanted to bring tech into the bathroom. Now you can talk to the mirror and ask it anything you would ask of an assistant.”

Samsung – More from everyday living

Samsung will also double down on smart home technology this year, promising to bring connectivity seen in its popular Family Hub smart fridges to other machines around the home.

Samsung Electronics’ Family Hub Refrigerator offers “connected living” and is both a storage and communication device. With a built-in screen on its door, family members can leave messages, see what’s in the fridge while at the store, adjust the thermostat or even check on a sleeping baby in the next room.

Users will be able to direct their vacuum cleaners or query milk expiration dates with a voice command. Samsung’s SmartThings network will connect to devices from other manufacturers, including Ring’s video doorbell, Philips Hue lights, and Netgear security cameras.

Polaroid – More from your moment

Have digital photos left you longing for something more … tangible?

Retro Meets Modern at CES with the first immersive Polaroid Originals experience showcased in a colorful and creative exhibit. Meet the Polaroid OneStep 2 camera – an analog instant camera that is a proud successor to the original Polaroid OneStep camera that democratized instant photography 40 years ago. Polaroid instant digital products are the perfect blend of retro instant prints and modern digital camera technology.

Written By: Amy Lanzi, TPN Managing Director, New York

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