Amazon has done it again. Just when we thought they couldn’t bring us anything better than free two-day shipping, they are delivering us with Black Friday in July… and, promising even better deals!
To celebrate its 20th anniversary, Amazon announced July 15th as “Prime Day”. Let the countdown to midnight begin! The “Lightning Deals”, exclusive to Prime members, will run throughout the day. It’s guaranteed to drive people to try the Prime membership. My husband is one of the many signing up for a free 30-day trial to join in the shopping frenzy. I’m sure he’ll be online at midnight when it starts, hoping to be among the first to partake.
Right now, Prime is subscribed to by 45 million members, each spending about 3X what non-prime members spend. Amazon is determined to shave more and more from competition and they are clearly making progress. Why shop anywhere else?
Well… since announcing Prime Day, Target and Best Buy have announced sales to make sure everyone’s favorite digital giant doesn’t pull their shoppers away. But the real fight is going to be with Walmart. And, what could be better for shoppers? The of two largest retailers in the world in a price-war determined to win our loyalty? Yes, please.
To sweeten the deal, Walmart is lowering the threshold for free standard shipping with purchases from $50 to $35. And, they will be sure to point out to shoppers that anyone can partake in their deals… not just paid subscribers like Prime. Walmart spokesperson, Ravi Jariwala, told USA Today, “We just don’t believe you should pay a fee to get a better price.”
Walmart’s move to counter is testament to how fierce retail competition continues to be and they do have the power to change the conversation. They are smart to jump in the game. But, does it matter if Amazon seems to be the one always leading? Despite already being a success, this is another example of Amazon constantly innovating how they do business in order to continue to drive sales and grow customer relationships. They continue to change the retail landscape. I can’t wait to see what they do next.
Wondering who is going to win this fight? This business insider chart comparing the two behemoths provides some interesting insight.
Let the epic showdown begin…