When it comes to buying groceries, consumers need and want specific experiences. They are always looking for ways to make their shopping easier and more convenient, but it can be difficult to find the right foods and ingredients to maintain a healthy lifestyle. For the 15 million Americans with food allergies, or those clean-eaters who choose gluten-free, vegan or paleo, a trip to the grocery store can be a time-consuming and/or pricey experience.
Ingredient1, the app for “people who love food,” can make the process easier. The app catalogs every food product and analyzes nutritional info for you. Ingredient1 users can find new and trending products based on ingredients, allergens, nutrition, and taste profile. Each user creates a food ID by listing favorite ingredients, and these profiles can be modified at any time.
Ingredient1 allows users to save time in the grocery store, without compromising their health or healthy lifestyle… like a shopping list on steroids. Customers can make more informed decisions, discover new products, and stock up on favorites.
Brands and retailers must become part of the process in order to influence and engage along this new customer journey.
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