As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of the NCAA partnership brands got into the action this year.
Burger King’s 2 for $5 with Seth Davis and Kenny Smith
On the heels of its Watch Like A King 2014 campaign, NCAA Corporate Sponsor Burger King is back with a value bundle, two premium sandwiches for $5. Guests can mix and match their favorite premium sandwiches including the new Spicy Big Fish Sandwich, BIG KING Sandwich, Big Fish Sandwich, Original Chicken Sandwich and the YUMBO Hot Ham & Cheese Sandwich all for $5. The value play is getting buzz thanks to supportive TV spots with sports analysts Seth Davis and Kenny Smith. Nothing like bringing in the experts to add some authenticity to the messaging. Word is Burger King will also be part of the experience at the 2015 Final Four by bringing fans autograph opportunities with sports legends, along with free rides in Burger King-branded cars.
Put REESE’S In Your Starting Lineup
REESE’S is at it again this year, keeping it’s perfect combination of peanut butter and chocolate top of mind with shoppers, with its Put Reese’s In Your Starting Lineup! Facebook promotion. This simple, but engaging promotion, encourages you to create a lineup of your favorite REESE’S candies for a chance to win free product. REESE’S is highly engaged with the NCAA as a corporate sponsor and incredibly visible throughout the tournament with advertising and brand highlights. The brand has also taken to social media to keep engagement going as the excitement of the tournament builds. In addition to presence at the Final Four Friday, REESE’S is a sponsor of the NCAA College All-Star game, which took place Final Four weekend and aired April 5 on CBS. Through its GoReeses.com, REESE’S has created a hub for gameday recipes and its NCAA promotions.
REESE’S SnackTalk at WalMart
As part of its retailer specific executions this year, REESE’S brought the Snack Talk to Walmart, encouraging REESE’s fans to submit photos of their favorite REESE’s game day recipes during March, with finalists announced at the REESE’S NCAA College All-Star game this past weekend. Viewers were encouraged to vote via Twitter for their favorite to be crowned the winner. Erin @DelightfulEMade was deemed the REESE’s Snack Talk Champion and got to have her recipe featured on air.
Buffalo Wild Wings #WingWisdom
As the Official Hangout of March Madness, Buffalo Wild Wings debuted its #WingWisdom with a fully-integrated campaign across television, social, digital, in-store and on-site Final Four experiences. From ads starring Steve Rannazzisi (“The League”) to “Basketball Wisdom” studio segments on CBS Sports and TBS Sports to an online Tournament Tracker to engaging in conversations about the tournament and providing shareable invites via social media, Buffalo Wild Wings’s omnichannel approach was keeping its brand top of mind with consumers in a sea of restaurants vying for share. In particular, the brand kept the engagement alive with fans by encouraging them to compete for “B-Dubs Baller” status in restaurant with skill-based games and bracket challenges — guests who participated could compete for over 1000 prizes, including a trip to next year’s Final Four.