Target’s Awesome ‘Awesome Shop’

Target is focusing on the online space more with a special focus on Pinterest. The Target in-house RAD (Rapid Accelerated Development) team has created the ‘Awesome Shop’ within the popular photo app. Still in beta, it allows the user to sort top-pinned items by certain preset categories as well as view the overall most most-pinned items in the online store.

Screen Shot 2014-01-13 at 10.46.21 AM

Target saw a 70% increase in traffic from Pinterest in the six weeks after the Pinterest rolled out its Rich Pins feature. While the big-box retailer has still been putting a lot of energy into sprucing up its physical stores, which could mean that social media features that have recently graced stores like Nordstrom, such as items specifically marked as highly pinned, could be on their way.

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