What Does a Yawn Get You These Days?

A cup of coffee. Yes, a yawn can “buy” you a cup of coffee. A campaign from Dutch coffee company Douwe Egberts uses a gussied-up coffee vending machine with facial recognition software to dole out free cups of coffee to weary airport travelers in need of a pick-me-up, all for the cost of a yawn. Called “Bye Bye Red Eye,” the campaign served coffee to more than 210 airport passengers.

I love this. It seems like a simple match of technology and creativity put to use in a way that’s a perfect fit. People who are tired often drink coffee. People who are tired often yawn. Bam! An engaging platform is born to get people talking about their coffee.

Facial recognition, or recognition technology in general, as currency mixed with a vending machine with a seems like it could apply to a variety of brands. Smile for a Hershey’s bar or a Pepsi. Roll or smack your lips for a Chapstick. Sneeze for a box of Kleenex. Granted, this would be a promotional spin on these items as brands can’t pay the bills with smiles or kisses, but it would be fun nonetheless.

Watch the video without yawning. I dare you.

Image Credits: YouTube, DouweEgbertsSA, Getty

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Allison Emery

For Allison Emery, inspiration is designed in the details. This Carolina Girl is constantly inspired by what she experiences in life, in store and online, aesthetically and conceptually. Her penchant for finding creative nuggets guarantees she’s constantly brimming with fresh ideas and innovative marketing solutions. She strives to discover what inspires shoppers as they navigate the world of retail and what retailers/brands are doing to BE those sources of inspiration. As an Associate Creative Director at TPN, Allison brings her creative insights and inquisitive nature to all her projects, from brainstorming to designing and everything in between. Allison is also a wife, doggy momma, DIYer, yogi and runner.

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