A new study by the Pew Research Center found that 72% of online adults use social networking sites. For users 65 or older, there has been a 30% increase in social media use from four years ago. And while younger online adults ages 18-29 still lead the way for social networking use, older users are continuously and rapidly increasing their presence.
What does this mean for brands? Digital mediums are becoming omnipresent in the lives of all consumers. Millennials and moms are no longer the only consumers to consider targeting through digital and social mediums.
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