Amazon looks to be taking on Pinterest in a head-on match-up that will let consumers set up and buy directly from their wishlists:
Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.” It’s a more attractive, image-heavy website where consumers can save, share and discover new products by browsing those others have saved. Like Pinterest, users create separate lists, called Collections, such as “Want List” or “Fashion,” for example, and they can find and follow other users who share their same interests through the service.
The company had been testing this feature beginning with a number of bloggers ahead of a larger, public debut, and some of those with early access have already detailed their experiences using the site to put together outfits, or other initial impressions. Some were even paid to be advisors. The earliest references we’re seeing from beta testers writing about the service were posted in late April.
This looks to be just the tip of the iceberg of a possible strategy by Amazon to create “closed loop” social media as it relates to retail, handily cutting out competition from the big box stores that they cannot control on such platforms as Pinterest or Facebook.