Marketing strategist and blogger, B.L. Ochman, talks about new tech that she states will replace QR Codes in her recent Ad Age article, QR Codes are Dead, Trampled by Easier-to Use Apps…. We can nott agree more. Things like QR codes are not always successful because they are not always relevant to the shopper and her shopping experience. Digital marketing technology is most affective when used to eliminate a purchase barrier or improve the shopping experience by making it easier for shopper.