The Future of Retail

I read a lot about retail from a lot of different sources and recently ran across an interesting presentation, The End of the Retail World as we Know it, and What to do About it. Written by Magnus Ohlsson, founder of Swedish consulting firm MORM, his presentation touches on the hyper-channel trend in retailing and the idea that the race will go to retailers most responsive to change. Ohlsson warns all retailers to prepare themselves for an extended economic downturn by watching cash flows (our CFO would love that), controlling inventory and cutting costs — so basically, evolving and lowering your costs at the same time. Retailing is not for the faint of heart.
And speaking of evolution, here are a few interesting trends of note:
  • Retailers are turning e-waste (old cell phones and laptops) into gift cards that can be used at their store. It’s smart business all the way around.
  • Retailers are utilizing pop-up locations to augment their traditional fixed locations. Pop-ups keep costs related to new locations to a minimum and afford the flexibility to go where and when the shoppers are.
  • Retailers are adopting more cutting-edge technologies like digital endless aisles, which allow customers to quickly see inventories in allof their store locations, increasing the chances of a sale. The more online a retailer is during the in-store experience, the better the chances of attracting and keeping tech-savvy shoppers.

Keep evolving, keep reimagining,


Women Winning From Winthin

A recent Ad Age Article, “Women Do the Heavy Lifting at Gatorade” highlights how Gatorade — a product woven into the fabric of sports with strong ties to the likes of the NFL and NBA — has been historically handled by women.
Some of the women in the article are clients that I have had the professional pleasure to work with. They’re smart, forward-thinking, success-driven leaders who have built a tremendous brand. If that isn’t enough, what Gatorade and these women have created, stand for, and accomplish are things that I am a strong believer in myself.
The article quotes Morgan Flately’s take on women’s leadership, “They bring a more inclusive and consensus-building style”. I am a true believer in the value of a range of management styles; and a collaborative approach ranks high on the list. I think that representing various approaches to leadership helps our team build on how they communicate and interact with their teams. 

At tpn, we have a healthy mix of women and men at our senior levels and throughout the organization. This is not through an HR policy or quota of any sorts. We hire the best fit for our agency, our clients, and to deliver the highest-quality product although, in my heart, I believe that the mix has benefited our culture, work style and success.