This is obviously hot news for us, but should also be of interest to other retail agencies who are finding, like we are, that clients are hungry for the shopper mentality to be integrated into every marketing channel. Retail is now the hub of marketing communications, not another spoke on the wheel. For a giant like Jockey (sold in 120 countries!) to dominate its category, they are demanding a shopper-focused strategy to drive all efforts.
Read the full PR release.