Latest Posts

  • Digitizing Your Brick and Mortar: Where to Start

    Digitizing Your Brick and Mortar: Where to Start

    If you’re looking to bring digital into your brick and mortar, but don’t know where to start…. don’t worry, you’re not alone. With the ever-changing digital landscape and expectations of today’s always-on connected shoppers, retailers everywhere are facing the same challenge. So, where do you start? The simplest answer is that in-store digital should be…
  • Hotwire’s Handle on FOMO

    Hotwire’s Handle on FOMO

    Missing out on something awesome is a total bummer. It leaves you feeling hopeless, disappointed, discouraged. It’s the sort of sorrow that drains you until you reach a point where you confront yourself and say, “Never. Ever. Again.” The people at Hotwire know this pain. And they know exactly how to use it. But that’s…
  • What We Expect to See From Amazon in 2018

    What We Expect to See From Amazon in 2018

    At this point, its clear that Amazon has become more than just another e-commerce company that we all shop from. They are also a digital content provider, research destination and marketing channel. And, with their first brick and mortar opening to the public earlier this week, their bigger step into grocery last year and other recent…
  • Meet Me Where I Am

    Meet Me Where I Am

    Technology and e-commerce have contributed to a monumental shake-up in shopping behavior. Shopping is no longer a deliberate, compartmentalized, discrete act. Today it’s something much different. It’s spontaneous, deconstructed, and integrated into the flow of everyday life. We are seeing more and more retailers with new store formats, new models and new ways of engaging…
  • Why I don’t believe in “The Retail Apocalypse”

    Why I don’t believe in “The Retail Apocalypse”

    So much is being written about a “retail apocalypse” and many spent 2017 talking about the death of brick and mortar. However, despite what pessimists might say, shoppers and data are telling us a slightly different story and the stats just don’t support such a doom and gloom situation… 4,080 net new stores opened in 2017…
  • Amazon Go Is A Game Changer

    Amazon Go Is A Game Changer

    We have seen time and time again that convenience is king. A frictionless shopping experience will allow many customers to get their grocery shopping done quickly, and efficiently. There is no need to wait in line to check out. No need to pay at the register. This is a long overdue break-through innovation that will give Amazon a competitive…
  • Maybe The Best Brand You Haven’t Heard Of… Yet.

    Maybe The Best Brand You Haven’t Heard Of… Yet.

    I wouldn’t be surprised if you have never heard of KITH, and in the likelihood that you haven’t, consider this a short introduction to one of the most innovative and hottest streetwear brands that is redefining the sneaker industry. It’s founder, Ronnie Fieg, is transcending the industry by carefully crafting his products and retail landscape…
  • CES2018: Reflections and Looking Forward

    CES2018: Reflections and Looking Forward

    After a few days’ rest and some time to digest my experiences at CES 2018 last week, one things for certain: we are moving at a consistent and fast pace into some pretty amazing times. And I’m not talking about robots. Well, maybe I am… as long as they do not call me “master”, because that’s just weird.…
  • Digital & Social Content Predictions for 2018

    Digital & Social Content Predictions for 2018

    Digital and social content changes quickly! Brands must ensure their content is evolving just as quickly to meet consumer demand. We’ve been looking at the major trends. Here’s what you can expect to see: VIDEO DOMINATES Did you know that in 2017, 90% of all social content shared by consumers was video?1 Video must be woven…
  • CES 2018: More Connected Than Ever

    CES 2018: More Connected Than Ever

    Another successful CES is wrapping up and it did not disappoint. While there were no major announcements this year, the event truly wowed and delivered more of everything: more speed due to 5G, more screens that fit in every space imaginable, more content to view, more ways to capture images, more ways to power devices,…
  • Amazon: What Does It Take To Win?

    Amazon: What Does It Take To Win?

    For brands today, Amazon.com is no longer just another retailer for selling products. Its a digital content provider, marketing channel, THE retailer and major starting point for all shopping research. 55% of product research leading up to a sale is now conducted on Amazon vs 28% on traditional search engines (BloomReach Survey—Sept. 2016). Because of…
  • The Amazon Effect on eCommerce and CPG Brands

    The Amazon Effect on eCommerce and CPG Brands

    The use of digital technologies in conjunction with changing shopper behaviors is making eCommerce an indispensable part of CPG omnichannel success. Brands seeking to convert online consumers should focus their attention on convenience, and how important it is in the shopper journey. According to Jennifer Silverberg, CEO of SmartCommerce, “Consumers might not care that something…

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