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  • CES 2019:  A Clearer Picture of Our Future

    CES 2019: A Clearer Picture of Our Future

    Written by: Joe Scartz  Last week, Las Vegas was the center of the digital universe, as The Consumer Electronics Show (CES) was held.  Every year, we see astonishing new technology meant to change the lives of people and provide brands new ways to engage with consumers and shoppers.  This year was no different. The convergence…
  • MAKING WHOLE FOODS AND AMAZON TRULY WHOLE? FOLLOW THE DATA

    MAKING WHOLE FOODS AND AMAZON TRULY WHOLE? FOLLOW THE DATA

    Written by: Rami Odeh   When you work for Amazon, you rely on two decision-making maxims for everything you do. First, you must test and gather data. Second, you must make decisions based on that data. With the recent announcement that Amazon will expand Whole Foods reach and create new locations, Amazon’s leadership followed this…
  • I resolve to sell my product on Amazon in 2019 – WHERE TO BEGIN  [Velocity Amazon Strategy Series]

    I resolve to sell my product on Amazon in 2019 – WHERE TO BEGIN [Velocity Amazon Strategy Series]

    Author: Christa Klausner Is launching your product on Amazon on your list of New Year’s resolutions? Or is optimizing your brand’s presence on Amazon part of your 2019 eCommerce road map? If not, it should be. According to eMarketer, Amazon’s online sales grew nearly 30% in 2018, outpacing total US retail ecommerce’s growth by 16%.…
  • Amazon’s Customer-centric Evolution—What Amazon’s predictive AI means to Manufacturers and Brands

    Amazon’s Customer-centric Evolution—What Amazon’s predictive AI means to Manufacturers and Brands

    Author: Rami Odeh  We already know Amazon is a customer-centric company, and quite possibly the most customer-centric company in modern day history. Amazon prides itself on focusing on the customer—period.  But even now, the company is evolving into something…more. Recent changes and announcements from Amazon indicate that the next era for Amazon is approaching—or in some cases,…
  • “TALK” ABOUT A BUSY HOLIDAY SHOPPING SEASON— V-COMMERCE JUST GETTING STARTED.  ARE YOU READY?

    “TALK” ABOUT A BUSY HOLIDAY SHOPPING SEASON— V-COMMERCE JUST GETTING STARTED. ARE YOU READY?

    Author: Joe Scartz We are already anticipating the largest digital commerce holiday shopping season of all time this year. Digital Commerce is set to account for $123.73 million out of the roughly $1 trillion dollars that will spend this holiday season at retail, according to eMarketer. Voice, while a fractional amount of that total currently,…
  • Celebrating another Year

    Celebrating another Year

    I have always loved being a 4th of July baby — guaranteed fireworks! But with each passing year, I’m more aware of our cultural obsession with aging. Anti-aging, literally speaking, is synonymous with dying. My dad used to say when asked about getting older, “It beats the alternative.” I reflect on this topic today, both…
  • Finding Humanity In An Era Of Change

    Finding Humanity In An Era Of Change

    A perspective from Cannes 2018 By Sharon Love – CEO, TPN   Awards for Creativity. Big data. Provocative speakers. Branded beaches. Yachts, parties, concerts, and rose… Some aspects have remained the same over time but the annual Cannes Lions Festival of Creativity has definitely undergone some change—even in the four short years I’ve attended. Beyond…
  • Mobile World Congress 2018

    Mobile World Congress 2018

    In many ways, this year’s Mobile World Congress was an evolution, not a revolution, but none-the-less the show provided a very important peak into the not-too-distant future of mobile experiences and connectivity. Here are a few of the highlights: 5G:  Like the past couple of years MWC was highly focused on what a 5G future…
  • Amazon Wants to Own Your Home

    Amazon Wants to Own Your Home

    In the past several years Amazon has moved from your desktop to your mobile to your home speaker to your home broadly and now to your front door. Amazon is buying smart doorbell maker Ring for a reported $1 billion. The move makes perfect sense as: Amazon continues to play a massive role in the smart…
  • Using AI to Provide Shoppers With Guidance & Personalization

    Using AI to Provide Shoppers With Guidance & Personalization

    Artificial Intelligence is now being used by B&M retailers for everything from supply chain management to personalized apparel recommendations. Knowing that shoppers want guidance and personalization, smart retailers are using AI engines to create style pairings for shoppers, while also factoring things in like inventory levels and seasons. Then, these pairings can easily be applied…
  • Digitizing Your Brick and Mortar: Where to Start

    Digitizing Your Brick and Mortar: Where to Start

    If you’re looking to bring digital into your brick and mortar, but don’t know where to start…. don’t worry, you’re not alone. With the ever-changing digital landscape and expectations of today’s always-on connected shoppers, retailers everywhere are facing the same challenge. So, where do you start? The simplest answer is that in-store digital should be…
  • Hotwire’s Handle on FOMO

    Hotwire’s Handle on FOMO

    Missing out on something awesome is a total bummer. It leaves you feeling hopeless, disappointed, discouraged. It’s the sort of sorrow that drains you until you reach a point where you confront yourself and say, “Never. Ever. Again.” The people at Hotwire know this pain. And they know exactly how to use it. But that’s…

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